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... Baby Phat by Kimora Lee Simmons Officially Returns With a Surprise Relaunch

Baby Phat by Kimora Lee Simmons Officially Returns With a Surprise Relaunch

Updated: Dec 9, 2019


Photo: Baby Phat (Aoki Lee Simmons, 17, and Ming Lee Simmons, 19, star in the first campaign images of the Baby Phat relaunch)

Nostalgia never looked so good. Back in March, on International Women’s Day, Kimora Lee Simmons announced that she personally purchased her streetwear label Baby Phat with plans to relaunch come summer.


After a teaser collection with Forever21, now, the cat is officially back: Baby Phat’s first drop just went live exclusively on its website.


The first collection has 10 to 15 styles, including an updated version of its now-iconic velour tracksuit. In the drops to follow, shoppers can expect windbreakers, oversized hoodies, and knitwear separates. Everything will be priced between $70 and $300.


The timing couldn’t be more perfect.


“When I created Baby Phat 20 years ago, it was because women – especially women of color – had no voice at all in the streetwear category,” Simmons said. “It’s in our DNA that this brand is created for women, by women – which was rare then and still is today once you really look closely at who truly owns and controls many womenswear brands on the market.” Kimora Lee Simmons at the United Nations Women Global Innovator for Change in March.

She previously released a collaboration with Forever 21, consisting of leopard-print bike shorts, tiny crop tops, terrycloth tube tops and more to much fanfar; the collection sold out online almost immediately.


The official Baby Phat Instagram started posting images from the campaign — starring Simmons’ daughters Ming Lee, 19, and Aoki Lee, 17 — earlier in the week, indicating that something was coming.

Photo: Baby Phat (Ming Lee Simmons, Kimora’s eldest daughter, sports one of the brand’s first designs under the relaunch.)


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