It seems that everything 1990s and ‘00s is coming back – boy bands, fanny packs and now Baby Phat. Yes, the iconic fashion brand, created by Kimora Lee Simmons, 20 years ago is coming back and fans are thrilled to hear it. The former model announced Baby Phat’s relaunch on March 8, revealing that she had bought the company back.
Kimora Lee Simmons’ iconic fashion line Baby Phat is coming back sooner than expected. Forever 21 reportedly teased on their social media pages that they will carry the brand upon its likely return to stores this Thursday (Jun. 13).
The brand launched a countdown for the release on its Instagram page Monday, declaring, “3 days until your summer surprise,” with Baby Phat’s iconic bedazzled cat logo appearing.
Forever 21 teased its involvement with the brand as well, in a tweet reading, “What’s the buzz about tho,” on Tuesday, alongside an image of a pink pager with the signature “K.L.S.” (Kimora Lee Simmons)