Beyoncé Announces New Brand Partnership With Adidas

Updated: Apr 12, 2019

Beyoncé x Adidas are teaming up and that means bringing back Ivy Park!

Beyoncé Knowles found a new home for her Ivy Park athleisure brand -- and Adidas is adding one of the world's biggest celebrities to its ranks.

Today, Adidas announces a multi-layered partnership with Beyoncé. This newfound union with the all-time star will include a signature line of footwear and apparel as well as the re-launch of Ivy Park, the singer’s athleisure line that originally debuted in 2016.

As part of the deal, Knowles will become a creative partner for the company, developing new footwear and clothes for Adidas.

Knowles called the opportunity a "partnership of a lifetime" in a release. Her new collection of products will be based on the singer's "meaningful and rich storytelling."

Her Ivy Park collection launched at Topshop in April 2016 as a joint venture. Products ranged from $25 tank tops to $265 full-length body suits.


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