SisQo landed a big hit with 'Thong Song', his 1999 ode to the barely-there underwear utilizing as much fabric as a shoelace.
In a new interview for Def Jam detailing the oral history of the single, the 41-year-old rapper (whose real name is Mark Althavan Andrews) revealed that he once took a meeting with Victoria’s Secret about cashing in on the song — and learned that the lingerie label already had.
“Once I realized how big the song was. I was like, we need to go and talk to Victoria’s Secret,” he explained.
“But everything was moving so fast, it got away from us,” he added. “By the time the song had blown up, we went to go have a meeting with Victoria’s Secret. They were like, ‘As much as we love the song, and you seem like a great guy… but thong sales have already gone up 80 per cent. They had got their bag already. But fast-forward 20 years later and we laughed all the way to the bank too.'”
In the interview, SisQuo also recalled the first time he ever saw a thong.
“I meet this girl, and I wasn’t married or nothing back then, so we get back to the crib, and you know, I’m rounding second base and next thing you know she starts to come up out of her clothes and I see this… this… thing,” he reminisced.
“I was like, ‘What is that?!’ She was like, ‘It’s a thong!’ I was like, ‘A THONG?!'” he said. “The next day I call all my boys and I’m like, ‘Gather around let me tell you a tale. I saw this THING. It was like dental floss, but it was underwear. She called it a thong.”