Updated: Sep 18, 2019
Grammy Award-winning singer/actress Ashanti, 38, and her little sister, Kenashia “Shia” Douglas, 30, both Glen Cove natives, have collaborated on a v-e-r-y saucy swimsuit collection with PrettyLittleThing, the U.K.-based fashion retailer aimed at young women from 14 to the millennial set. The 74-piece line, in sizes 4 to 24, includes swimsuits and cover-ups all inspired by “tropical global travel.”
According to Ashanti, the collection “exudes women’s empowerment celebrating all women, shapes, sizes and colors.” She stars in the advertising campaign wearing (quite well, may we add) an eye-popping selection of looks including some barely-there bikinis along with cutout varieties. Her sister, who has a background in design and fashion and served as creative director and designer for the collection, says, “Interchangeable pieces was the goal with swimsuits paired with looks you can wear from bathing to bar.”
“This collection is for everyone!," she told BET. "The confident girl, the sassy girl, the classy girl, the sexy girl, the turn up girl...the girl that doesn’t follow the crowd but stands out in the crowd.”
“I travel around the world to so many tropical places," Ashanti continued. "I wanted pieces that felt exotic and global. The Amazon meets the Carribean. I wanted pieces that would empower women...There are unique and exotic pieces for every woman's shape and size. We created the line wanting to give options, so, you can mix and match pieces and create a bunch of different looks, i.e. matching kimonos, cover-ups and pants. These looks are interchangeable. We’ve also added chaps to a few of the pieces which brings the look to a whole different level, so you can stay photoshoot ready.”
Get ready to be flexin’ for the ‘Gram in the high summer staples to run the urban jungle in.